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Marketing Lessons from IPL

IPL fever is on again. And this brings many organic search visitors to the posts I made last year. Well this is not the lesson I am going to tell!

When you want to know a players name, where will you look at? As the trend of designing a sports jersey says, look at the back of the player, below his neck and above the jersey number. But while watching IPL matched today, I was looking at that area for the players name, but I only able to see the sponsors' name/logo. Not just one team, all 4 teams have the same design. And the name of the player goes down to the jersey number.

Have a look at a photo of last year IPL and notice where is the players' name written.

Now look at the some photos collected today and find players' name.

It's all about visibility. We all are habituated to look at one place. So when we look at that place, we can see the name/logo of the sponsoring company. So this makes that name/logo more visible. The problem is that in the TV screen the name of the player not visible always.

What lesson we can learn from it?
When we design a website, we can use this idea. Now don't follow the trend. Figure out where people used to look from years and put the stuff there, which you want to be get more attention.

Images are taken from Times of India Cricket - IPL

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Anonymous said...

"It's all about visibility."

Can't agree more :)

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